In 1880, Jules Morel followed the seasons, living in harmony with nature: from farming during the spring and summer to crafting frames during the winter. That’s how the precursor of frames, the “pince-nez” (directly translated as “nose clip”).
ONE LAND, TWO PASSIONS
MOREL WAS BORN OF AN ANCESTRAL TRADITION FROM THE JURA MOUNTAINS LOCATED IN FRANCE...
The vivier farm at the edge of the Lac des Rousses (Jura, France), first MOREL workshop
A pioneer in his time, Jules, at the young age of 25, was one of the first to start his own eyewear business. Humble and honest, he strove to make quality frames out of his love for craftsmanship. Proud of his heritage, He divided his time between his appreciation of nature and his passion for eyewear design. For over 140 years, the MOREL company has continued to carry on the family tradition. Equally passionate about qualitative craftsmanship and the respect of its motherland, the firm devotes its knowledge to designing and distributing iconic frames across the world.
Looking forward, the 4th generation of the MOREL family strives to develop a socially responsible and collaborative culture, faithful to the passion and values of Jules Morel.
Lunetier since 1880
JULES MOREL -THE FOUNDING FATHER
In 1880, Jules created hisfirst pairs of pince-nez in what was a part-time endeavor, in addition to his farmingwork.
MARIUS MOREL - THE INDUSTRIALIST
Marius was a passionate visionary who had big dreams. In the 1930s, he purchased a facility and machinery to produce frames on a large scale.
JACQUES MOREL- THE COMMERCIAL MIND
Jacques took over the reins of the company in the 1960s, supported by his siblings. Together they made the Morel name known throughout France and globally.
JÉRÔME, FRANCIS ET AMÉLIE MOREL - THE DESIGNER GENERATION
More than just a company, Morel became a strong brand for creative products renowned across the world. That strategic turn was brought about by Jérôme, Francis, and Amélie.