27 Nov V Award: another international design prize for Morel
Good news for the team of designers at Morel! The French brand has just received another design prize, the V Award, presented at the Hong Kong Optical Fair on the 8th of November.
The V Award, an international design prize
Every year, the V Awards honor the most beautiful eyeglass designs. The participants are divided into 3 categories:
– And finally, Technology – or those glasses with an innovative construction or design.
The prize, awarded in Hong Kong during the HKOF trade show, recognizes eyeglass makers from all over the world. Drawing from a global pool of entrants, the V Award is a renowned international prize!
The jury is composed of 6 professionals from the optical-eyeglass industry. One by one, a stylist, academic, and CEO bring their own particular vision to the table.
The frames are judged on their style, creativity, functionality, and quality, as well as their potential to captivate the market.
Morel won the Technology prize for its 3D-printed frames.
Launched in September at the Silmo trade show in Paris, these frames have already made quite an impression. What makes them so special?
– At just 10 grams, they’re light as a feather!
– Their super trendy and streamlined look
– Sophisticated details, done in gorgeously contrasting shiny and matte finishes
– Unmatched flexibility and stability
With this 3D-printed collection, Morel has highlighted a technology that is currently all the rage in a variety of different sectors.
In fact, all the line’s 3D-printed frame fronts have been left untouched. This results in a beautiful matte finish which, when combined with bright and deep hues, creates a warm and lush feel that is reminiscent of velvet. Throw in some thin, shiny, contrasting titanium temples, and the overall effect is nothing short of stunning.
A veritable marvel of technology!
This month, Morel’s bold and novel creations were rewarded by two prestigious design prizes. A success story that, more than ever, confirms Morel’s reputation as the leading French eyeglass maker in the world.