A story of meeting and complementarity between two passionate men: Jérôme Morel, passionate about Art, transmits and explores the limits of his ancestors' eyewear know-how. His path crosses that of ORA ITO, an iconoclastic artist far removed from the fashions. The abundant creativity seduces Jérôme, the eyewear know-how attracts Ito and the adventure begins...

"By collaborating with one of France’ s most emblematic eyewear companies, I imagined a new timeless and universal vision for MOREL optical frames and sunglasses. With the flowing duo-lines, it creates a unique continuous language and reinvent the standard of luxury"


Visual and real lightness perfectly comes to a sense thanks to technological prowesses by creating refined and distinguished eyewear. Frames hiding their complexity behind pure simplicity, going straight to the essential: the perfect illustration of simplexity created by Ora Ito and set to music with the MOREL technology. The ultra light over injected LUNAMIDE* around a fine stainless steel blade and the patent flexible hinge with no screw and spring combine to make a different product, like tied to the pencil stroke of the artist.