L'HERITAGE DE MOREL
The MOREL legacy
The Morel story is one of a family which has been creating eyewear for four generations. Each generation learned from the one that preceded it, adding its own entrepreneurial vision.
In 1880, Jules created his first pairs of pince-nez in what was a part-time endeavor, in addition to his farming work.
Marius was a passionate visionary who had big dreams. In the 1930s, he purchased a facility and machinery to produce frames on a large scale.
Jacques took over the reins of the company in the 1960s, supported by his siblings. Together they made the Morel name known throughout France and globally.
JÉRÔME, FRANCIS ET AMÉLIE MOREL
More than just a company, Morel became a strong brand for creative products renowned across the world. That strategic turn was brought about by Jérôme, Francis, and Amélie.