14 Jun Meeting with Benjamin, Designer at Morel
In the summer of 2019, on every Friday, we will publish an interview with someone who engages in a trade that is promoted by Morel.
We will start with Benjamin Jeandenans, Designer, who will tell us about his 15 years’ experience with Morel and his trade in general, changing trends, and his work in the eyeglass industry. He needs to take account of the expectations of the public in an ever-changing world, where tastes vary and range from engineered frames to more aesthetically appealing ones.
« When I first arrived in the region, I was won over by the innovative design quality of Cottet* . At the time, I was interested in design, and this was the only company to highlight that aspect. It combined the culture of the company and that of the product, which turned out to be correct. While design continues to be important, there has been a change in the last five or six years: earlier, what mattered was to have a technical product, with temples with pronounced details.
Now, what matters is the front and form of the frame, and its colours. It is a bit like cars, which are driven by a large number of people and which can be seen by all. The frame adapts aesthetically and physically to individuals in the manner of a concept car, seeking to please through form and colour, and being comfortable for the buyer.
That connection with the concept car also comes from the fact that we are close to the prototyping department, in order to have an idea of what the finished product will be like.
Similarly, we are close to the Digital department, to address individuals and personalities. We are sensitive to these issues, even if we do not understand everything. Learning new things is interesting.
“Making sure one is up-to-date, reworking the collections: that is what spices up my job”
At the same time, I also like the “independence” I am given while working for Morel. That is to say one ends up doing a variety of things, not just eyeglasses. That includes film, booths, technical hinges; in other words a wide variety of choices. And one is ceaselessly reworking one’s collection, making sure one is up-to-date, challenging conventional wisdom at each fair . That is what spices up my job.
In a nutshell, my work allows me to be involved in many things, but my main focus remains the eyeglass industry. However, our trade is open to change. For example, we now have 3D. While there is no doubt about the need to acquire new skills, today, that is a benefit, but there is nothing to stop us using a pencil. Our trade will necessarily have to evolve.”